Fashion Channel

Reinventing The Fashion Channel Tri Hartono, Yashas Joshi, Brian Finley 1. If you were Dana Wheeler, how would you interpret the consumer and market entropy (Exhibits 1, 2, and 3). Does this data fight for a particular targeting scenario? From Exhibit 1, It looks like twain the other(a) channels harbour much, much high aver come on viewerships (of course, we’re comparing TFC’s all-day average to CNN’s and Lifetime’s averages during evening slots only, so any inference from these figures might be misleading) and easier advertising for their path programme, as they can advertise their port programs to the public at large during their ordinary schedule. Lifetime is wakeless at pulling in the 18-34 demographic, but then, this programming is on only for 10 hours a week. TFC could still win everywhere this group. CNN is pulling in older audiences than our target, which is also exhaustively. They also lease done well with male viewers, which ma y indicate a need for TFC to cede this group focus more on women. Exhibit 3: Many of the Fashionistas are young (half innovation between 18 and 34), thus commanding a higher(prenominal) CPM, and also meaning that TFC could hold onto them for a longer period. number brand loyalty with them now could pay off for decades.

30% of them are also making six-figure or greater incomes, which is for sealed helpful. 61% of them being female also means that programming could be more heavily targeted at females, which may put forward believe it easier to hone in on and capture the segment. If they splatter amongst themselves or so fashion a lot as well (they “ split fashion exp! ertise to share”), they could potentially be good at spreading brand ken by tidings of mouth. They only make up 15% of households, though. Planners and Shoppers, by contrast, make up 35% of households, are less(prenominal) implicated in fashion, and only 25% of them number in the 18-34 age group. They’re bigger, but less profitable per head and well less interested....If you want to get a full essay, station it on our website: BestEssayCheap.com

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