presentation for billy collins :: essays research papers

Billy Collins   Ã‚  Ã‚  Ã‚  Ã‚  Billy Collins was born on March 22, 1941 in New York, NY and is married to Diane Collins. He is the son of Katherine M. Collins and William S. Collins. Collins received a Bachelors Degree at the College of the Holy Cross in 1963 and also received a Ph.D. in romantic poetry in 1971. He has been a writer-in-residence at Sarah Lawrence College and also was a Literary Lion of the New York Public Library. He is an English Professor at Lehman College for CUNY, where he has been teaching for over 30 years. In June of 2001, Collins was appointed United States Poet Laureate (2001-2003). In January of 2004, he was named New York State Poet Laureate 2004-2006. Collins has been able to put together high critical acclaim with such broad popular appeal which is something no poet has done since Robert Frost. His last three collections of poems broke sales records for poetry. His audiences include people of all ages and backgrounds. Collins published eight collections of poetry. He also edited two anthologies of contemporary poetry: Poetry 180: A Turning Back to Poetry and 180 More: Extraordinary Poems for Every Day. His work has also appeared in such periodicals as The New Yorker, The Paris Review, The Atlantic Monthly, and The American Scholar. Critical Essay on  ¡Ã‚ §The Afterlife ¡Ã‚ ¨ by Chris Semansky Chris Semansky claims that Billy Collins serio-comic book Questions about Angels, addresses religious questions without being religious. Semansky evaluates Collins ¡Ã‚ ¦ poem  ¡Ã‚ §The Afterlife ¡Ã‚ ¨ and emphasizes that Collins draws a relationship between imagination and belief. Semansky claims that  ¡Ã‚ §imagination is at the root of belief. ¡Ã‚ ¨ Semansky calls Collins a relativist which is a philosophical position which asserts that the belief of each individual is relative to his or her own belief. Semansky believes that Collins description of the afterlife, and the images of the journeys of the dead, draw a relationship between an individual ¡Ã‚ ¦s imagination rather than a religious standpoint. Semansky sums it up by saying that Collins is not trying to send a religious message to his readers but rather he is trying to inform his readers to find the meaning of life ¡Ã‚ ¦s experiences rather than waiting for the rewards of the afterlife. Chris Semansky,  ¡Ã‚ §Critical Essay on The Afterlife ¡Ã‚ ¨, in Poetry for Students, Vol 18, Gale, 2003. Collins, Billy by Tod Marshall Tod Marshall describes Billy Collins as both philosophical and comical. He also claims that Collins is not only intellectual but accessible.

The American Diet :: essays research papers fc

"You are what you eat", goes a famous saying. And if that is truly the case, then a lot of Americans would appear to be unhealthy, chemically treated, commercially raised slabs of animal flesh. And while that is not a particularly pleasant thought, it is nonetheless an description of the typical American omnivore who survives on the consumption of Big Macs and steak fajitas.But there are individuals who do not follow this American norm and have altered their diets so that they do not consume any meat. These people are vegetarians, and they are the new breed of healthy Americans who refuse to poison themselves with fats, cholesterol, and the other harmful additives that come from meat. And while once thought to be a movement that would never gain much momentum, it has nonetheless moved itself to the forefront of Americans' healthy diets.The word vegetarian, used to describe the diets of people who do not consume animal flesh, was not used until around the mid-1800s. The concept of ve getarianism, however, dates back much further. The Greek philosopher Pythagoras, considered by many to be the father of vegetarianism, encouraged a non-meat diet among his followers as a diet that was the most natural and healthful (Messina 3).A vegetarian diet excludes the consumption of meat, and can be exercised by people for a number of reasons. The largest majority of individuals chose vegetarianism for health related reasons. For example, someone with an ulcer might be prescribed a strict diet of vegetables in order to promote the healing process. Or someone with a dangerously high level of cholesterol might be advised to follow a vegetarian diet to lower his or her fat and cholesterol intake.The immorality of consuming animal flesh is another argument touted by a smaller group of vegetarians. R.G. Frey describes this moral argument for vegetarianism and the effect that meat eating might have on the character of humans:Some people have come to believe and fear that, in the suffering and killing which occurs in commercial farming, we demean ourselves, coarsen our sensitivities, dull our feelings of sympathy with our fellow creatures, and so begin the descent down the slippery slope of torture and death, to a point where it becomes easier for us to contemplate and carry out the torture and killing of human beings. (20)This moral argument for vegetarianism is also noted by John Robbins who states that "the suffering these animals undergo has become so extreme that to partake of food from these creatures is to partake unknowingly of the abject misery that has been their lives"(14).

A summary of Amazon’s business Essay

I’ve used Amazon in my books for over 10 years now since many companies, from startups and small businesses to large international businesses, can learn from their focus on the customer and the approach of using technology and analysis to improve results. It consistently outperforms other companies in its ACSI customer satisfaction rating too. I aim to keep the case study up-to-date for readers of the books and Smart Insights readers who may be interested. In it we look at Amazon’s background, revenue model and sources for the latest business results. I recommend anyone studying Amazon checks the latest Amazon revenue and business strategies from their SEC filings / Investor relations. The annual filings to give a great summary of eBay business and revenue models. A good summary of the latest business model initiatives is available in this Amazon annual report summary for 2011. For Q4, 2010: North America segment sales, representing the Company’s U.S. and Canadian sites, were $7.21 billion, up 45% from fourth quarter 2009. International segment sales, representing the Company’s U.K., German, Japanese, French, Chinese and new Italian sites, were $5.74 billion, up 26% from fourth quarter 2009. Excluding the unfavorable impact from year-over-year changes in foreign exchange rates throughout the quarter, sales grew 29%. Amazon has come a long way since it launched in 1995: From: and it’s offices†¦ to it’s current Seattle headquarters: Amazon performs exceptionally efficiently measured against revenue per visitor, which is one of the key measures for any commercial website, whether it’s a media site, search engine, social network or a transactional retailer or offers travel or financial services. Of course profit per user would be quite different due to the significantly lower costs of other .coms like Facebook and Google. Note: SEC is the Securities and Exchange Commission (SEC) which is a government agency for which companies have to submit an open evaluation of their business models and marketplace conditions. Further Amazon case information This case study created by FaberNovel â€Å"Amazon.com: The Hidden Empire† one of five â€Å"Most Favorited† slideshows and one of the five â€Å"Most Popular Technology Presentations† of 2011. Recommended: Amazon Case Study Context Why a case study on Amazon? Surely everyone knows about who Amazon are and what they do? Yes, well that’s maybe true, but this case goes beyond the surface toreview some of the ‘insider secrets’ of Amazon’s success. Like eBay, Amazon.com was born in 1995. The name reflected the vision of Jeff Bezos, to produce a large scale phenomenon like the Amazon river. This ambition has proved justified since just 8 years later, Amazon passed the $5 billion sales mark – it took Wal-Mart 20 years to achieve this. By 2008 Amazon was a global brand with other 76 million active customers accounts and order fulfillment to more than 200 countries. Despite this volume of sales, at December 31, 2007 Amazon employed approximately 17,000 full-time and part-time employees. In September 2007, it launched Amazon MP3, a la carte DRM-free MP3 music downloads, which now includes over 3.1 million songs from more than 270,000 artists. Amazon Vision & strategy In their 2008 SEC filing, Amazon describe the vision of their business as to: â€Å"Relentlessly focus on customer experience by offering our customers low prices, convenience, and a wide selection of merchandise.† The vision is still to offer â€Å"Earth’s biggest selection and to be Earth’s most customer-centric company. Consider how these core marketing messages summarising the Amazon online value proposition are communicated both on-site and through offline communications. Of course, achieving customer loyalty and repeat purchases has been key to Amazon’s success. Many dot-coms failed because they succeeded in achieving awareness, but not loyalty. Amazon achieved both. In their SEC filing they stress how they seek to achieve this. They say: â€Å"We work to earn repeat purchases by providing easy-to-use functionality, fast and reliable fulfillment, timely customer service, feature rich content, and a trusted transaction environment. Key features of our websites include editorial and customer reviews;  manufacturer product information; Web pages tailored to individual preferences, such as recommendations and notifications; 1-Click ® technology; secure payment systems; image uploads; searching on our websites as well as the Internet; browsing; and the ability to view selected interior pages and citations, and search the entire contents of many of the books we offer with our â€Å"Look Inside the Book† and â€Å"Search Inside the Book† features. Our community of online customers also creates feature-rich content, including product reviews, online recommendation lists, wish lists, buying guides, and wedding and baby registries.† In practice, as is the practice for many online retailers, the lowest prices are for the most popular products, with less popular products commanding higher prices and a greater margin for Amazon. Free shipping offers are used to encourage increase in basket size since customers have to spend over a certain amount to receive free shipping. The level at which free-shipping is set is critical to profitability and Amazon has changed it as competition has changed and for promotional reasons. Amazon communicate the fulfillment promise in several ways including presentation of latest inventory availability information, delivery date estimates, and options for expedited delivery, as well as delivery shipment notifications and update facilities. This focus on customer has translated to excellence in service with the 2004 American Customer Satisfaction Index giving Amazon.com a score of 88 which was at the time, the highest customer satisfaction score ever recorded in any service industry, online or offline. Round (2004) notes that Amazon focuses on customer satisfaction metrics. Each site is closely monitored with standard service availability monitoring (for example, using Keynote or Mercury Interactive) site availability and download speed. Interestingly it also monitors per minute site revenue upper/lower bounds – Round describes an alarm system rather like a power plant where if revenue on a site falls below $10,000 per minute, alarms go off! There are also internal performance service-level-agreements for web services where T% of the time, different pages must return in X seconds. 2011 update on vision and importance of technology According to founder and CEO, Jeff Bezos, technology is very important to supporting this focus on the customer. In their 2010 Annual Report (Amazon,  2011) he said: â€Å"Look inside a current textbook on software architecture, and you’ll find few patterns that we don’t apply at Amazon. We use high-performance transactions systems, complex rendering and object caching, workflow and queuing systems, business intelligence and data analytics, machine learning and pattern recognition, neural networks and probabilistic decision making, and a wide variety of other techniques.And while many of our systems are based on the latest in computer science research, this often hasn’t been sufficient: our architects and engineers have had to advance research in directions that no academic had yet taken. Many of the problems we face have no textbook solutions, and so we — happily — invent new approaches†Ã¢â‚¬ ¦ All the effort we put into technology might not matter that much if we kept technology off to the side in some sort of R&D department, but we don’t take that approach. Technology infuses all of our teams, all of our processes, our decision-making, and our approach to innovation in each of our businesses. It is deeply integrated into everything we do†. The quote shows how applying new technologies is used to give Amazon a competitive edge. A good recent example of this is providing the infrastructure to deliver the Kindle â€Å"Whispersync† update to ebook readers. Amazon reported in 2011 that Amazon.com is now selling more Kindle books than paperback books. For every 100 paperback books Amazon has sold, the Company sold 115 Kindle books. Kindle apps are now available on Apple iOS, Android devices and on PCs as part of a â€Å"Buy Once, Read Anywhere† proposition which Amazon has developed. Amazon Customers Amazon defines what it refers to as three consumer sets customers, seller customers and developer customers. There are over 76 million customer accounts, but just 1.3 million active seller customers in it’s marketplaces and Amazon is seeking to increase this. Amazon is unusual for a retailer in that it identifies â€Å"developer customers† who use its Amazon Web Services, which provides access to technology infrastructure such as hosting that developers can use to develop their own web services. Members are also encouraged to join a loyalty programme, Amazon Prime, a fee-based membership program in which members receive free or discounted express shipping, in the United States, the United Kingdom, Germany and Japan. Competition In its SEC (2005) filing Amazon describes the environment for our products and services as ‘intensely competitive’. It views its main current and potential competitors as: 1) physical-world retailers, catalog retailers, publishers, vendors, distributors and manufacturers of our products, many of which possess significant brand awareness, sales volume, and customer bases, and some of which currently sell, or may sell, products or services through the Internet, mail order, or direct marketing; (2) Other online E-commerce sites; (3) A number of indirect competitors, including media companies, Web portals, comparison shopping websites, and Web search engines, either directly or in collaboration with other retailers; and (4) Companies that provide e-commerce services, including website development; third-party fulfillment and customer-service. It believes the main competitive factors in its market segments include â€Å"selection, price, availability, convenience, information, discovery, brand recognition, personalized services, accessibility, customer service, reliability, speed of fulfillment, ease of use, and ability to adapt to changing conditions, as well as our customers’ overall experience and trust in transactions with us and facilitated by us on behalf of third-party sellers†. For services offered to business and individual sellers, additional competitive factors include the quality of our services and tools, their ability to generate sales for third parties we serve, and the speed of pe rformance for our services. From Auctions to marketplaces Amazon auctions (known as zShops) were launched in March 1999, in large part as a response to the success of eBay. They were promoted heavily from the home page, category pages and individual product pages. Despite this, a year after its launch it had only achieved a 3.2% share of the online auction compared to 58% for eBay and it only declined from this point. Today, competitive prices of products are available through third-party sellers in the ‘Amazon Marketplace’ which are integrated within the standard product listings. The strategy to offer such an auction facility was initially driven by the need to compete with eBay, but now the strategy has been adjusted such that Amazon describe it as part of the approach of low-pricing. Although it might be thought that Amazon would lose out on  enabling its merchants to sell products at lower prices, in fact Amazon makes greater margin on these sales since merchants are charged a commission on each sale and it is the merchant who bears the cost of storing inventory and fulfilling the product to customers. As with eBay, Amazon is just facilitating the exchange of bits and bytes between buyers and sellers without the need to distribute physical products. Amazon Media sales You may have noticed that unlike some retailers, Amazon displays relevant Google text ads and banner ads from brands. This seems in conflict with the strategy of focus on experience since it leads to a more cluttered store. However in 2011 Amazon revealed that worldwide media sales accounted for approximately 17% of revenue! Amazon marketing Amazon does not reveal much about its marketing approach in its annual reports, but there seems to be a focus on online marketing channels. Amazon (2011) states â€Å"we direct customers to our websites primarily through a number of targeted online marketing channels, such as our Associates program, sponsored search, portal advertising, email marketing campaigns, and other initiatives†. These other initiatives may include outdoor and TV advertising, but they are not mentioned specifically. In this statement they also highlight the importance of customer loyalty tools. They say: â€Å"while costs associated with free shipping are not included in marketing expense, we view free shipping offers and Amazon Prime as effective worldwide marketing tools, and intend to continue offering them indefinitely†. How ‘The Culture of Metrics’ started A common theme in Amazon’s development is the drive to use a measured approach to all aspects of the business, beyond the finance. Marcus (2004) describes an occasion at a corporate ‘boot-camp’ in January 1997 when Amazon CEO Jeff Bezos ‘saw the light’. ‘At Amazon, we will have a Culture of Metrics’, he said while addressing his senior staff. He went on to explain how web-based business gave Amazon an ‘amazing window into human behaviour’. Marcus says: ‘Gone were the fuzzy approximations of focus groups, the anecdotal fudging and smoke blowing from the marketing department. A company  like Amazon could (and did) record every move a visitor made, every last click and twitch of the mouse. As the data piled up into virtual heaps, hummocks and mountain ranges, you could draw all sorts of conclusions about their chimerical nature, the consumer. In this sense, Amazon was not merely a store, but an immense repository of fact s. All we needed were the right equations to plug into them’. James Marcus then goes on to give a fascinating insight into a breakout group discussion of how Amazon could better use measures to improve its performance. Marcus was in the Bezos group, brainstorming customer-centric metrics. Marcus (2004) summarises the dialogue, led by Bezos: â€Å"First, we figure out which things we’d like to measure on the site†, he said. â€Å"For example, let’s say we want a metric for customer enjoyment. How could we calculate that?† â€Å"There was silence. Then somebody ventured: â€Å"How much time each customer spends on the site?† â€Å"Not specific enough†, Jeff said. â€Å"How about the average number of minutes each customer spends on the site per session† someone else suggested. â€Å"If that goes up, they’re having a blast†. â€Å"But how do we factor in purchase?† I [Marcus] said feeling proud of myself. â€Å"Is that a measure of enjoyment†? â€Å"I think we need to consider frequency of visits, too†, said a dark-haired woman I didn’t recognise. â€Å"Lot of folks are still accessing the web with those creepy-crawly modems. Four short visits from them might be just as good as one visit from a guy with a T-1. Maybe better’. â€Å"Good point†, Jeff said. â€Å"And anyway, enjoyment is just the start. In the end, we should be measuring customer ecstasy† It is interesting that Amazon was having this debate in about the elements of RFM analysis (described in Chapter 6 of Internet Marketing), 1997, after already having achieved $16 million of revenue in the previous year. Of course, this is a miniscule amount compared with today’s billions of dollar turnover. The important point was that this was the start of a focus on metrics which can be seen through the description of Matt Pounds work later in this case study. From human to software-based recommendations Amazon has developed internal tools to support this ‘Culture of Metrics’.  Marcus (2004) describes how the ‘Creator Metrics’ tool shows content creators how well their product listings and product copy are working. For each content editor such as Marcus, it retrieves all recently posted documents including articles, interviews, booklists and features. For each one it then gives a conversion rate to sale plus the number of page views, adds (added to basket) and repels (content requested, but the back button then used). In time, the work of editorial reviewers such as Marcus was marginalised since Amazon found that the majority of visitors used the search tools rather than read editorial and they responded to the personalised recommendations as the matching technology improved (Marcus likens early recommendations techniques to ‘going shopping with the village idiot’). Experimentation and testing at Amazon The ‘Culture of Metrics’ also led to a test-driven approach to improving results at Amazon. Matt Round, speaking at E-metrics 2004 when he was director of personalisation at Amazon describes the philosophy as ‘Data Trumps Intuitions’. He explained how Amazon used to have a lot of arguments about which content and promotion should go on the all important home page or category pages. He described how every category VP wanted top-center and how the Friday meetings about placements for next week were getting ‘too long, too loud, and lacked performance data’. But today ‘automation replaces intuitions’ and real-time experimentation tests are always run to answer these questions since actual consumer behaviour is the best way to decide upon tactics. Marcus (2004) also notes that Amazon has a culture of experiments of which A/B tests are key components. Examples where A/B tests are used include new home page design, moving features around the page, different algorithms for recommendations, changing search relevance rankings. These involve testing a new treatment against a previous control for a limited time of a few days or a week. The system will randomly show one or more treatments to visitors and measure a range of parameters such as units sold and revenue by category (and total), session time, session length, etc. The new features will usually be launched if the desired metrics are statistically significantly better. Statistical tests are a challenge though as distributions are not normal (they have a large mass at zero for example of no purchase) There are other challenges since multiple  A/B tests are running every day and A/B tests may overlap and so conflict. There are also longer-term effects where some features are ‘cool’ for the first two weeks and the opposite effect where changing navigation may degrade performance temporarily. Amazon also finds that as its users evolve in their online experience the way they act online has changed. This means that Amazon has to constantly test and evolve its features. Amazon.com Technology It follows that the Amazon technology infrastructure must readily support this culture of experimentation and this can be difficult to achieved with standardised content management. Amazon has achieved its competitive advantage through developing its technology internally and with a significant investment in this which may not be available to other organisations without the right focus on the online channels. As Amazon explains in SEC (2005) ‘using primarily our own proprietary technologies, as well as technology licensed from third parties, we have implemented numerous features and functionality that simplify and improve the customer shopping experience, enable third parties to sell on our platform, and facilitate our fulfillment and customer service operations. Our current strategy is to focus our development efforts on continuous innovation by creating and enhancing the specialized, proprietary software that is unique to our business, and to license or acquire commercially-developed technology for other applications where available and appropriate. We continually invest in several areas of technology, including our seller platform; A9.com, our wholly-owned subsidiary focused on search technology on www.A9.com and other Amazon sites; web services; and digital initiatives.’ Round (2004) describes the technology approach as ‘distributed development and deployment’. Pages such as the home page have a number of content ‘pods’ or ‘slots’ which call web services for features. This makes it relatively easy to change the content in these pods and even change the location of the pods on-screen. Amazon uses a flowable or fluid page design unlike many sites which enables it to make the most of real-estate on-screen. Technology also supports more standard e-retail facilities. SEC (2005) states: ‘We use a set of applications for accepting and validating customer orders, placing and tracking orders with suppliers, managing and assigning inventory to customer  orders, and ensuring proper shipment of products to customers. Our transaction-processing systems handle millions of items, a number of different status inquiries, multiple shipping addresses, gift-wrapping requests, and multiple shipment methods. These systems allow the customer to choose whether to receive single or several shipments based on availability and to track the progress of each order. These applications also manage the process of accepting, authorizing, and charging customer credit cards.’ Data Driven Automation Round (2004) said that ‘Data is king at Amazon’. He gave many examples of data driven automation including customer channel preferences; managing the way content is displayed to different user types such as new releases and top-sellers, merchandising and recommendation (showing related products and promotions) and also advertising through paid search (automatic ad generation and bidding). The automated search advertising and bidding system for paid search has had a big impact at Amazon. Sponsored links initially done by humans, but this was unsustainable due to range of products at Amazon. The automated programme generates keywords, writes ad creative, determines best landing page, manages bids, measure conversion rates, profit per converted visitor and updates bids. Again the problem of volume is there, Matt Round described how the book ‘How to Make Love Like a Porn Star’ by Jenna Jameson received tens of thousands of clicks from pornography-related searches, but few actually purchased the book. So the update cycle must be quick to avoid large losses. There is also an automated email measurement and optimization system. The campaign calendar used to be manually managed with relatively weak measurement and it was costly to schedule and use. A new system: Automatically optimizes content to improve customer experience Avoids sending an e-mail campaign that has low clickthrough or high unsubscribe rate Includes inbox management (avoid sending multiple emails/week) Has growing library of automated email programs covering new releases and recommendations But there are challenges if promotions are too successful if inventory isn’t available. Your Recommendations Customers Who Bought X†¦, also bought Y is Amazon’s signature feature. Round  (2004) describes how Amazon relies on acquiring and then crunching a massive amount of data. Every purchase, every page viewed and every search is recorded. So there are now to new version, customers who shopped for X also shopped for†¦ and Customers who searched for X also bought†¦ They also have a system codenamed ‘Goldbox’ which is a cross-sell and awareness raising tool. Items are discounted to encourage purchases in new categories! I have a more detailed article on Amazon personalisation / recommendation system He also describes the challenge of techniques for sifting patterns from noise (sensitivity filtering) and clothing and toy catalogues change frequently so recommendations become out of date. The main challenges though are the massive data size arising from millions of customers, millions of items and recommendations made in real time. Amazon Partnership strategy As Amazon grew, its share price growth enabled partnership or acquisition with a range of companies in different sectors. Marcus (2004) describes how Amazon partnered with Drugstore.com (pharmacy), Living.com (furniture), Pets.com (pet supplies), Wineshopper.com (wines), HomeGrocer.com (groceries), Sothebys.com (auctions) and Kozmo.com (urban home delivery). In most cases, Amazon purchased an equity stake in these partners, so that it would share in their prosperity. It also charged them fees for placements on the Amazon site to promote and drive traffic to their sites. Similarly, Amazon charged publishers for prime-position to promote books on its site which caused an initial hue-and-cry, but this abated when it was realised that paying for prominent placements was widespread in traditional booksellers and supermarkets. Many of these new online companies failed in 1999 and 2000, but Amazon had covered the potential for growth and was not pulled down by these partners, even though for some such as Pets.com it had an investment of 50%. Analysts sometimes refer to ‘Amazoning a sector’ meaning that one company becomes dominant in an online sector such as book retail such that it becomes very difficult for others to achieve market share. In addition to developing, communicating and delivering a very strong proposition, Amazon has been able to consolidate its strength in different sectors through its partnership arrangements and through using technology to facilitate product promotion and distribution via these partnerships. The Amazon retail platform enables other retailers to sell products online using  the Amazon user interface and infrastructure through their ‘Syndicated Stores’ programme. For example, in the UK, Waterstones (www.waterstones.co.uk) is one of the largest traditional bookstores. It found competition with online so expensive and challenging, that eventually it entered a partnership arrangement where Amazon markets and distributes its books online in return for a commission online. Similarly, in the US, Borders a large book retailer uses the Amazon merchant platform for distributing its products. Toy retailer Toys R’ Us have a similar arrangement. Such partnerships help Amazon extends its reach into the customer-base of other suppliers, and of course, customers who buy in one category such as books can be encouraged to purchase into other areas such as clothing or electronics. Another form of partnership referred to above is the Amazon Marketplace which enables Amazon customers and other retailers to sell their new and used books and other goods alongside the regular retail listings. A similar partnership approach is the Amazon ‘Merchants@’ program which enables third party merchants (typically larger than those who sell via the Amazon Marketplace) to sell their products via Amazon. Amazon earn fees either through fixed fees or sales commissions per-unit. This arrangement can help customers who get a wider choice of products from a range of suppliers with the convenience of purchasing them through a single checkout process. Finally, Amazon has also facilitated formation of partnerships with smaller companies through its affiliates programme. Internet legend records that Jeff Bezos, the creator of Amazon was chatting to someone at a cocktail party who wanted to sell books about divorce via her web site. Subsequently, Amazon.com launched its Associates Program in July 1996 and it is still going strong. Googling http://www.google.com/search?q=www.amazon.com+-site%3Awww.amazon.com for sites that link to the US site, shows over 4 million pages, many of which will be affiliates. Amazon does not use an affiliate network which would take commissions from sale, but thanks to the strength of its brand has developed its own affiliate programme. Amazon has created a tiered performance-based incentives to encourage affiliates to sell more Amazon products. Amazon Marketing communications In their SEC filings Amazon state that the aims of their communications  strategy are (unsurprisingly) to: Increase customer traffic to our websites Create awareness of our products and services Promote repeat purchases Develop incremental product and service revenue opportunities Strengthen and broaden the Amazon.com brand name. Amazon also believe that their most effective marketing communications are a consequence of their focus on continuously improving the customer experience. This then creates word-of-mouth promotion which is effective in acquiring new customers and may also encourage repeat customer visits. As well as this Marcus (2004) describes how Amazon used the personalisation enabled through technology to reach out to a difficult to reach market which Bezos originally called ‘the hard middle’. Bezos’s view was that it was easy to reach 10 people (you called them on the phone) or the ten million people who bought the most popular products (you placed a superbowl ad), but more difficult to reach those in between. The search facilities in the search engine and on the Amazon site, together with its product recommendation features meant that Amazon could connect its products with the interests of these people. Online advertising techniques include paid search marketing, interactive ads on portals, e-mail campaigns and search engine optimisation. These are automated as far as possible as described earlier in the case study. As previously mentioned, the affiliate programme is also important in driving visitors to Amazon and Amazon offers a wide range of methods of linking to its site to help improve conversion. For example, affiliates can use straight text links leading direct to a product page and they also offer a range of dynamic banners which feature different content such as books about Internet marketing or a search box.Amazon also use cooperative advertising arrangements, better known as ‘contra-deals’ with some vendors and other third parties. For example, a print advertisement in 2005 for a particular product such as a wireless router with a free wireless laptop card promotion will feature a specific Amazon URL in the ad. In product fulfilment packs, Amazon may include a leaflet for a non-competing online company such as Figleaves.com (lingerie) or Expedia (travel). In return, Amazon leaflets may be included in customer communications from the partner brands. Our Associates program directs customers to our websites by enabling independent websites to make millions of products available to their  audiences with fulfillment performed by us or third parties. We pay commissions to hundreds of thousands of participants in our Associates program when their customer referrals result in product sales. In addition, we offer everyday free shipping options worldwide and recently announced Amazon.com Prime in the U.S., our first membership program in which members receive free two-day shipping and discounted overnight shipping. Although marketing expenses do not include the costs of our free shipping or promotional offers, we view such offers as effective marketing tools. Marcus, J. (2004) Amazonia. Five years at the epicentre of the dot-com juggernaut, The New Press, New York, NY. Round, M. (2004) Presentation to E-metrics, London, May 2005. www.emetrics.org.

Distance Learning: The New Frontier in Education

Distance learning has started to become more visible in today’s society. It has been recognized as an integral part of the education system. While still not being utilized in all places, it’s spreading and gaining ground as one of the more popular ways to deliver information. As a means of educating students, distant learning helps plug holes that have been created by a lack of a certified teacher being available. Through distance learning, technology has become an intricate part of how students are educated. Early Beginnings Distance Learning has been considered somewhat of a new idea. However, some of the key concepts that shape distance learning have been around for quite some time. Distance learning has a large portion of its roots in what’s known as correspondence study. According to Webster’s’ Dictionary, correspondence is defined as, â€Å"a course offered by a correspondence school. † Correspondence is defined as, â€Å"1 a: the agreement of things with one another b: a particular similarity c: a relation between sets in which each member of one set is associated with one or more members of the other — compare FUNCTION 5a. This information explains to us that two different parties are engaging in a form of communication with one another. â€Å"The roots of distance learning are at least 160 years old. An advertisement in a Swedish newspaper in 1833 touted, the opportunity to study ‘Composition through the medium of the Post. ’ In 1840, England’s newly established penny post allowed Isaac Pitman to offe r shorthand instruction via correspondence. † This information is very important because it helps in shaping some of the reasons and purpose of why correspondence was necessary. The power of correspondence began to develop even further. Because its advantage was in its ability to send information via the postal service, correspondence created opportunities for people to gain knowledge without physically being present. Not all scholars believe that form information transferrence marked the beginning of distance learning. â€Å"The history of distance education could be tracked back to the early 1700s in the form of correspondence education, but technology-based distance education might be best linked to the introduction of audiovisual devices into the schools in the early 1900s. This is an interesting point because it shows that different reference points are used according to a different set of criteria. As correspondence study continued to evolve, the implementation of correspondence schools began to expand. Several different correspondence schools were opened inside and outside of the United States: In 1891, Thomas J. Foster, editor of the Mining Herald, a daily newspaper in eastern Pennsylvania, began offering a correspondence course in mining and the prevention of mine accidents. His business developed into the International Correspondence Schools, a commercial school whose enrollment exploded in the first two decades of the 20th Century, from 225,000 in 1900 to more than 2 million in 1920. In Britain, we are informed that correspondence began to progress, â€Å"with the founding of a number of correspondence institutions, such as Skerry’s College in Edinburgh in 1878 and University Correspondence College in London in 1887. † As time progressed, distance learning received more support with the development of different communication mediums. Radio began to find its way into the mix of distance education. In the 1920’s, at least 176 radio stations were constructed at educational institutions, although most were gone by the end of the decade. † The development of televised courses began to receive a major push as well: In the early 1930’s experimental television teaching programs were produced at the University of Iowa, Purdue U niversity and Kansas State College. However, it was not until the 1950’s that college credit courses were offered via broadcast television: Western Reserve University was the first to offer a continuous series of such courses, beginning in 1951. The development of fiber optics paved the way for distance learning to make greater strides. It allowed for fast expansion of live, two-way, high-quality audio and video systems in distance education. With the introduction of the computer, teaching at a distance was able to really take off by leaps and bounds. Online courses found its way onto a number of colleges and universities. This was a great stepping stone for the development of such institutions as the British Open University, the American Open University, Nova Southeastern University and the University of Phoenix. These schools offer an enormous amount of courses online. According to Teaching and learning at a Distance; it is vital to the study of distance learning to combine theory because â€Å"it directly impacts the practice of the field. † There are many theorists whom express their ideologies that pertain to the historical background of distance learning. There are several scholars that note how important the role of theory and distance education intertwine, including; Borje Holmberg, Michael Moore, Otto Peters and many others. Theorists’ Desmond Keegan exemplifies the significance of theory and distance education when he expressed in 1988†¦ Lack of accepted theory has weakened distance education: there has been a lack of identity, a sense of belonging to the periphery and the lack of a touchstone against which decisions on methods, on media, on financing, on student support, when they have to be made, can be made with confidence. Keegan in his theories, implements how distance learning is vital in not only the classroom, but also how it encompasses the areas of politics, finance, and socialism. According to this theorist this type of education not only affects the classroom, it covers several properties of the world. Bjore Holmberg’s ideas promote that like any type of education. This type is no different in that it is according to him, trial-and-error with mere attentiveness to the theoretical stand point in making decisions. The ideas between Holmberg and Keegan contrast in that, Holmberg views distance learning as a representation of a deviation from conventional learning, while Keegan’s theories deduce that this type of instruction is a discrete type of education is symmetrical to the conventional methods. Contemporary Issues Distance Learning has created a wealth of opportunities for education to reach people in a variety of formats. With progress come concerns and issues that must also be addressed. There are several areas that have become red flags in the process of delivering education through the non-traditional classroom setting. Several policy issues have come about that are being examined. These areas of development deal with academic, fiscal and geographic: Institutions will need to develop policies that clarify everything from academic calendar to transferability. When a course is offered at one institution through a traditional classroom model, the academic calendar, for example, is the purview of that college or university. In certain cases, state regulations influence the calendar. But when a college enters into a consortia arrangement with other institutions on different academic calendars, it can become very confusing for the learners. In fact, some semesters or quarters end too late for courses to transfer to another college. Since distance learning models can complicate this process, flexibility is required. This is an issue that I personally encountered while taking an online Spanish course at Pulaski Technical College in the summer of 2007. In order to enroll for Spanish 2 I had to show that I had passed Spanish 1. The deadline was 2 days before grades were to be posted. I was fortunate enough to receive help from the administration but it was an intervention that would be constant on the part of the university. There’s also the question of integrity on the part of the students. While the use of CIV technology can alleviate some of this, other forms of distance learning continue to deal with this problem. The issue of students allowing others to complete their assignments has been around for quite some time. With distance learning, it looks to be just as prevalent. Fiscal concerns are consistent for a number of reasons. In most cases, distant education comes with a higher price tag than the conventional classroom setting: One certain way to guarantee problems in a distance learning program is to overlook the role of receiving institutions – those who do not offer the courses but provide the resources for learners to participate. This includes â€Å"receive† sites for interactive television courses and colleges that provide their computer laboratories to learners not enrolled at that institution. Contractual arrangements often provide a source of revenue to these receive sites, but in some cases policies do not provide, or prohibit, revenue sharing. Eventually, these receive sites become a source of frustration and potential revenue loss, which can diminish an otherwise well-run program. Distance learning policies must address the issue of equitable fiscal arrangements with receive sites and all other partners. These issues must be clarified in advance of program offerings, for without them, sound fiscal planning is impossible. Students are experiencing, what is called, geographic â€Å"out-of-state† fees for distance classes. This is a major concern because the internet is a boundless instrument that does not limit the learners’ ability to acquire knowledge on the basis of physical location. Asking students to pay extra fees for such this reason is of major concern: Setting tuition clearly is a fiscal issue; however, it also is a key aspect of the geographic service issue. Is â€Å"out-of-state† currently a relevant categorization for learners? Will â€Å"out of country† rates still apply? If we are to recognize the overarching reach of today's distance learning, existing policies need close examination and new policies may be needed to redefine tuition rates and service area restrictions. Another issue deals with the availability of instructors. While most of the curriculum is uploaded to the site in online courses, students may have questions that aren’t explained in the information. The difficulty comes in trying to contact the teacher through email or via telephone. The instructor may not respond in a timely manner, which puts the student at a disadvantage if the assignment is due before the question gets answered: Respondents were asked to rank the differences between traditional course delivery and distance delivery. The scale was according to importance, one having the most importance and six the least importance. The order in which possible choices were ranked was not of importance in this question. The rankings provided by each respondent for each difference was what was being examined. Results can be seen in Table 4. The primary choice for most important was â€Å"interaction with instructor† with 40 out of 107 (37. 4 percent) responses. Ronn Atkinson, social studies teacher at the Distant Learning Center in Maumelle, suggests that, â€Å"not all kids in Arkansas have access to the internet. It's either a question of accessibility or affordability. CIV is very expensive. Buying the system and paying the line charges, etc. Some districts can't afford it on their own without help. † Futuristic Implications Distance learning has made some very interesting strides and looks to be a mainstay in the future. This alternate form of education looks to be the growing as it takes on different shapes. Distance learning will take the place of traditional classrooms because of the accessibility that students have to computers. The overhead cost of running and operating an educational institution from a building will be a big determining factor in the success of distance learning: Despite the challenges distance education presents to our traditional conceptions of education and instructional delivery, distance education enrollment at community colleges has increased greatly over the last decade, suggesting that distance education offers an alternative to the traditional classroom experience that accommodates many students' individual circumstances and educational needs. Although the goals and outcomes of distance education are still somewhat unclear, it is generally agreed upon, however, that the marriage of technology and higher education will be a lasting one, and by the year 2000 more students will be instructed via more media than was ever thought possible. Though distance learning has become a very viable asset to education, a very key component to learning may be lost in the shuffle. The instructor’s ability to inspire the students through classroom lectures and instruction would most definitely not have the same effect on a student via online learning: How can we substitute for the inspiration of personal interaction with faculty members? In all of my years at Miami-Dade Community College, I never received a letter complementing a college program without reference to a faculty member or other staff member who had inspired or contributed to the development of the writer. Almost all of us can point to an individual, very often a faculty member, who had major impact on our lives. Is there a way to keep that inspiration in a distance learning situation? Is there something to be substituted? Compressed Interactive Video (CIV) has become a very interesting form of technology. This medium allows students to be taught a subject by a teacher in another location outside of the school building. So if a student is interested in taking a sociology course and their school does not offer it, he/she can utilize this system. More students are taking advantage of this technology each year. While CIV is still pretty expensive, over time it will become more affordable. Once that happens, it will help in the progression of home schooled students. Conclusion The power of learning at a distance has reached unparalleled heights in its ability to educate students. While there are some concerns as to whether or not it’s the â€Å"cure all,† there doesn’t seem to be much concern whether or not it is the medium of the future. It is cost efficient and looks to be the ultimate replacement of school building instruction. Distance learning is the truly the way of the new frontier. Bibliography Simonson, Michael; Smaldino, Sharon; Albright, Michael; Zvacek, Susan. Teaching at a Distance. Upper Saddle River, NJ: Merrill Prentice Hall, 2000. Gellman-Danley, B. , & Fetzner, M. J. (1998). Asking the Really Tough Questions: Policy Issues for Distance Learning Online Journal of Distance Learning Administration, Volume I, Number 1, Spring, State University of West Georgia, Distance Education. Schmidt, E. K. & Gallegos. A. (2001). Distance Learning: Issues and Concerns of Distance Learners, Journal of Industrial Technology, Volume 17, Number 3 – May 2001 to July 2001. McCabe, Robert H. (1996). Ten questions for the future of distance learning, Community College Week, 10415726, 7/29/96, Vol. 8, Issue 26 The Future of Distance Learning. (1994). Retrieved April 25, 2009, from EducationAtlas. com Website: http://www. educationatlas. com/the-future-of-distance-learning. html Research in Distance Learning. (2009) The History of Distance Education. Retrieved April 25, 2009 from MA Distributed Learning Web site: http://www. digitalschool. net/edu/DL_history_mJeffries. html

Ai Weiwei: More Than Just an Artist

From the Sichuan earthquake To art and twitter: Ai Weiwei, more than just an artist 1 Table of Contents Introduction: the Sichuan Earthquake †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Ai Weiwei’s Communication Tools †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 â€Å"Remembering† †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Twitter †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Going Local to Global †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 2 Introduction: the Sichuan Earthquake On the 12th may 2008 in the Sichuan province, a devastating earthquake with a magnitude of 8 on Richter’s scale occurs during the afternoon (Fawu Wang, 2009). According to an official report, 69’197 people were killed, 374’176 injured and 4. 8 Million were left homeless. Although earthquake predictions remain in a certain way always random, a scientist named Chen Xuezhong brought in 2002 evidence of a potential coming earthquake in the region (Zhiyue, 2010). It stresses that China’s government was warned of a potential coming disaster. After this short introduction, this essay will focus on the repercussions of this incident, in China as well as internationally, emphasised by Ai Weiwei’s actions through, on one hand art and on the other Internet, respectively twitter. Ai Weiwei’s Communication ToolsThe Sichuan earthquake raised strong criticism against the Chinese government, especially because of the huge number of victims among children. According to a construction engineer who published the Chinese book â€Å"Book Blade†: â€Å"School construction in China is the worst† (Li, 2008). Indeed, they are often called â€Å"tofu construction†. Several reasons cover this problematic. Among them, the tiny budgets in poor areas. This is why we find infrastructure deficits in those regions (Li, 2008). Indeed this event has raised interest and the one of a particularly renowned artist, named Ai Weiwei.In his documentary â€Å"Never sorry† Ai Weiwei explains he pursued an independent personal investigation on this accident; he wanted to find out how many children had been killed and wanted to sue the government for their deaths, because according to him, it didn’t face its responsibilities. Furthermore he reveals the difficulties encountered, due to the government’s restricted information policy, to obtain the official number of children victims (Klayman, 2012). Thus, supported by helpless parents, depressed because of their loss, he gathered the names of an important number of children killed so that they could be remembered (Helmhirst, 2012). â€Å"Remembering† Ai Weiwei is an international renowned artist with strong beliefs and personal views. As a matter of fact, he likes to use his world reputation to make the public opinion aware of the problems the Chinese population is facing because of the communist party and has always been a great defender of their rights. The Sichuan earthquake would have been hidden and forgotten in the government’s propaganda, but thanks to him and to his art creation, those students’ life will never be forgotten. Remembering† is a piece of art created by Ai Weiwei on the wall of the â€Å"Haus der Kunst† in Munich. Made with 9’000 schoolbags (McMahon, 2010), it symbolises the life of the students who died during the 2008 earthquake in Sichuan. Different colours have been chosen to decorate the schoolbags, in order to read the following phrase, written with Chinese characters, on the wall of the â€Å"Haus der Kunst†: â€Å"She lived happily for seven years in this world† (Branigan, 2011).This sentence, pronounced by the poor mother of a victim, shows how sad and tra gic this accident has been. Through this artistic work and its exposition in a cultural centre like Munich, Ai Weiwei has been able to export local Chinese problems to the rest of the world and make us aware of the repressed liberty of expression and the lack of assistance to the population in China Province, especially when it comes to people living in poor areas. In addition it expresses Ai Weiwei’s beliefs by showing us that he holds the government responsible for those high casualties.Twitter Ai Weiwei uses twitter and Internet to share his views and assess his notoriety. This tool became an essential part of Ai Weiwei’s style of communication. During the Sichuan earthquake, twitter has been used to make the people aware of the damages caused and to reveal whom Ai Weiwei holds responsible for this incident. People outside China could be informed. On the opposite, people living in the mainland of China have a restricted access to Internet, respectively twitter.Still , there are some ways to deviate from the, imposed by government, restricted freedom of speech; although the use of Internet is limited, some people in China use a VPN located outside of China to communicate within the mainland (A digital rallying cry, 2011). Thus the government’s politic, this doesn’t 4 bother Ai Weiwei who’s an active twitter user, sharing his thoughts almost daily (Twitter Ai Weiwei). As a precursor of twitter in China, Ai Weiwei considerably influenced the style of communication and the liberty of expression of Chinese people.Effectively, the following example highlights clearly those facts: when Ai Weiwei was in detention, a lot of his followers shared twitts almost every day for his liberation and manifested in the streets with the famous slogan: â€Å"Free Ai Weiwei† (Twitter Free Ai Weiwei). This shows the considerable impact he has on Chinese society. Going Local to Global The repercussions of the Sichuan earthquake can be charac terised by the influence of the western culture on the Chinese population through Ai Weiwei, respectively art and twitter.As a matter of fact Ai Weiwei has studied art both in Beijing and in New York (Wines, 2009); this certainly allowed him to draw comparisons between the Occidental and the Asian culture and to figure out which changes were to be made in the Chinese politics, for example regarding the freedom of speech. Indeed from a local incident and thanks to an international renowned artist, a positive anger in the Chinese population, against the government, has raised to fight for their rights and to freely express their opinions.Effectively, it is to be underlined that the use of twitter by the Chinese population is a relevant example for this characterisation. Conclusion In the light of these factors the Sichuan earthquake emphasises the infrastructure deficit the country is facing in Province and more importantly in poor areas. Secondly, â€Å"Remembering† is the sym bol of the anger and the sadness Ai Weiwei and the parents face regarding respectively the government and this tragic accident. Thirdly, twitter highlights a communication tool, which can easily and instantly be used. Ai Weiwei hrough a combination of these tools positively influenced the Chinese people. Although it may seem somehow utopic, Ai Weiwei with â€Å"Remembering† and twitter made a huge step forward, by making a population aware    5 how to use their rights, in the fight he struggles with the government of mainland China. Hereby, I declare that all information in this document has been obtained and presented in accordance with academic rules and ethical conduct. I also declare that, as required by these rules and conduct, I have fully cited and referenced all material and results that are not original to this work. 6 7 Ai Weiwei: More Than Just an Artist From the Sichuan earthquake To art and twitter: Ai Weiwei, more than just an artist 1 Table of Contents Introduction: the Sichuan Earthquake †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Ai Weiwei’s Communication Tools †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 â€Å"Remembering† †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Twitter †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Going Local to Global †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 2 Introduction: the Sichuan Earthquake On the 12th may 2008 in the Sichuan province, a devastating earthquake with a magnitude of 8 on Richter’s scale occurs during the afternoon (Fawu Wang, 2009). According to an official report, 69’197 people were killed, 374’176 injured and 4. 8 Million were left homeless. Although earthquake predictions remain in a certain way always random, a scientist named Chen Xuezhong brought in 2002 evidence of a potential coming earthquake in the region (Zhiyue, 2010). It stresses that China’s government was warned of a potential coming disaster. After this short introduction, this essay will focus on the repercussions of this incident, in China as well as internationally, emphasised by Ai Weiwei’s actions through, on one hand art and on the other Internet, respectively twitter. Ai Weiwei’s Communication ToolsThe Sichuan earthquake raised strong criticism against the Chinese government, especially because of the huge number of victims among children. According to a construction engineer who published the Chinese book â€Å"Book Blade†: â€Å"School construction in China is the worst† (Li, 2008). Indeed, they are often called â€Å"tofu construction†. Several reasons cover this problematic. Among them, the tiny budgets in poor areas. This is why we find infrastructure deficits in those regions (Li, 2008). Indeed this event has raised interest and the one of a particularly renowned artist, named Ai Weiwei.In his documentary â€Å"Never sorry† Ai Weiwei explains he pursued an independent personal investigation on this accident; he wanted to find out how many children had been killed and wanted to sue the government for their deaths, because according to him, it didn’t face its responsibilities. Furthermore he reveals the difficulties encountered, due to the government’s restricted information policy, to obtain the official number of children victims (Klayman, 2012). Thus, supported by helpless parents, depressed because of their loss, he gathered the names of an important number of children killed so that they could be remembered (Helmhirst, 2012). â€Å"Remembering† Ai Weiwei is an international renowned artist with strong beliefs and personal views. As a matter of fact, he likes to use his world reputation to make the public opinion aware of the problems the Chinese population is facing because of the communist party and has always been a great defender of their rights. The Sichuan earthquake would have been hidden and forgotten in the government’s propaganda, but thanks to him and to his art creation, those students’ life will never be forgotten. Remembering† is a piece of art created by Ai Weiwei on the wall of the â€Å"Haus der Kunst† in Munich. Made with 9’000 schoolbags (McMahon, 2010), it symbolises the life of the students who died during the 2008 earthquake in Sichuan. Different colours have been chosen to decorate the schoolbags, in order to read the following phrase, written with Chinese characters, on the wall of the â€Å"Haus der Kunst†: â€Å"She lived happily for seven years in this world† (Branigan, 2011).This sentence, pronounced by the poor mother of a victim, shows how sad and tra gic this accident has been. Through this artistic work and its exposition in a cultural centre like Munich, Ai Weiwei has been able to export local Chinese problems to the rest of the world and make us aware of the repressed liberty of expression and the lack of assistance to the population in China Province, especially when it comes to people living in poor areas. In addition it expresses Ai Weiwei’s beliefs by showing us that he holds the government responsible for those high casualties.Twitter Ai Weiwei uses twitter and Internet to share his views and assess his notoriety. This tool became an essential part of Ai Weiwei’s style of communication. During the Sichuan earthquake, twitter has been used to make the people aware of the damages caused and to reveal whom Ai Weiwei holds responsible for this incident. People outside China could be informed. On the opposite, people living in the mainland of China have a restricted access to Internet, respectively twitter.Still , there are some ways to deviate from the, imposed by government, restricted freedom of speech; although the use of Internet is limited, some people in China use a VPN located outside of China to communicate within the mainland (A digital rallying cry, 2011). Thus the government’s politic, this doesn’t 4 bother Ai Weiwei who’s an active twitter user, sharing his thoughts almost daily (Twitter Ai Weiwei). As a precursor of twitter in China, Ai Weiwei considerably influenced the style of communication and the liberty of expression of Chinese people.Effectively, the following example highlights clearly those facts: when Ai Weiwei was in detention, a lot of his followers shared twitts almost every day for his liberation and manifested in the streets with the famous slogan: â€Å"Free Ai Weiwei† (Twitter Free Ai Weiwei). This shows the considerable impact he has on Chinese society. Going Local to Global The repercussions of the Sichuan earthquake can be charac terised by the influence of the western culture on the Chinese population through Ai Weiwei, respectively art and twitter.As a matter of fact Ai Weiwei has studied art both in Beijing and in New York (Wines, 2009); this certainly allowed him to draw comparisons between the Occidental and the Asian culture and to figure out which changes were to be made in the Chinese politics, for example regarding the freedom of speech. Indeed from a local incident and thanks to an international renowned artist, a positive anger in the Chinese population, against the government, has raised to fight for their rights and to freely express their opinions.Effectively, it is to be underlined that the use of twitter by the Chinese population is a relevant example for this characterisation. Conclusion In the light of these factors the Sichuan earthquake emphasises the infrastructure deficit the country is facing in Province and more importantly in poor areas. Secondly, â€Å"Remembering† is the sym bol of the anger and the sadness Ai Weiwei and the parents face regarding respectively the government and this tragic accident. Thirdly, twitter highlights a communication tool, which can easily and instantly be used. Ai Weiwei hrough a combination of these tools positively influenced the Chinese people. Although it may seem somehow utopic, Ai Weiwei with â€Å"Remembering† and twitter made a huge step forward, by making a population aware    5 how to use their rights, in the fight he struggles with the government of mainland China. Hereby, I declare that all information in this document has been obtained and presented in accordance with academic rules and ethical conduct. I also declare that, as required by these rules and conduct, I have fully cited and referenced all material and results that are not original to this work. 6 7

Class Project on San Diego Police Department

Police Departments of different cities are undergoing a transition. Police department and their operations, hierarchy design, and strategies are becoming increasingly similar to that of other commercial organizations. Police Departments today operate with a sense of direction, a mission that is broken down into objectives and achievable goals that must be met in order to rank the mission of the department as a success. Therefore, it will not be incorrect to compare police departments to business organizations functioning within the society About San Diego Police Department The police department of San Diego is one of the most efficient police departments from across the country. The department is also amongst the pioneers in implementing strategies that have won the country the edge in the fight against crime. These strategies include implementation of an Information Technology infrastructure and programs such as ‘Community Oriented Policing’. The San Diego Police Department has a strength of over two-thousand-six-hundred personnel. This strength consists of officers that are sworn, as well as other that are civilians. These personnel function conjointly towards accomplishing the mission of the police department. These personnel are further divided into eight divisions: Field Operations, Special Operations, Neighborhood Policing, Training and Development, Office of Administration, Personnel Services, Professional Responsibility, and Support Services. All these departments function under the assistant chief, except for the Personnel Services which functions under a civilian personnel director. (Decker, Cordner, Ward, 1999) The department has been a leader in trying new strategies for implementing effective criminal justice routines. The department works closely with the community and encourages the society to participate and coordinate with the fight to make the city free of crime. The ‘Community Oriented Policing’ and ‘Problem Oriented Policing’ are two such programs that bring the community and the department together in the fight against crime. Further, the department has also implemented Information Technology as a strategy for efficient crime reporting and monitoring The aforementioned strategies have yield promising results for the San Diego Police Department. The crime rate has considerably declined in the city and is continues to drop. The crime statistics of the year 1997 show that fewer homicides, murders, violent crimes, property crimes and burglaries have taken place that year as compared to 1978 (Decker, Cordner, Ward, 1999). However, this existing crime rates are still quite high for the United States. The San Diego Police Department has therefore the responsibility to sustain the comparative low crime rates and try to reduce these statistics even further. This cannot be achieved without efficient strategy planning of department’s resources. Following is a study and analysis of the San Diego Police Department. The various aspects of the operations of the department are studied, analyzed, and based on these a strategy plan is devised for sustainability in operation of the department. San Diego Police Department’s Mission The department envisions cohesion of efforts of various entities in the society, aimed at improving the lives of the inhabitants of San Diego. The collaborative work is one of the most stresses attributes of the police department’s mission. This collaboration includes entities such as â€Å"communities, government agencies, private groups and individuals† (The City of San Diego Web Site, 2002) that share the same vision as the San Diego Police Department, i. e. fighting crime and improving the quality of life in San Diego. The attributes of the mission statement are the values that the San Diego Police Department tends to use to accomplish its mission. These values are representative of the spirit, and are the basis of the policies of the police department’s mission. San Diego’s Web Site (2002) lists some of the core values of their police department, rating protection of human beings as one of the highest priority values. This is significant for any police department as the primary reason for establishment of peace, law and order systems is protection of human life. The value deserves to be at top priority as a lack of value suggests taking for granted the objective of the department’s motif for existence. The implementation of ethical policing follows in the list of values. The reason for giving ethics a high importance is crucial for the acceptance of the police department by the people it is established for. There are many issues surrounding execution of duties of the police force and officers, ethics being one of them. It is not fiction but a fact that a police subculture has established itself within the officers which sometimes provides for officers to carry out unethical practices or misuse of authority. The public shows its concern for such unethical practices implemented by law enforcers themselves. Therefore, the implementation of ethics in particular and mention of it that high in the mission statement of the police department is strategically intended to ward off bad attention. Units in the San Diego Police Department The police department has been organized into several different units based on nature of function or crime. This helps organization of resources as well as represents the image of a well-organized/equipped police department. The different units operating in SDPD are: Air Support Unit, Armory – SWAT, Background Investigations, Canine Unit, Child Abuse, Communications, Crime Analysis, Criminal Intelligence, Crisis Intervention, Data Systems, Domestic Violence Unit, Elder Abuse, Equal Employment Opportunities (EEO), Field Training Officer Administration (FTO), Financial Crimes, Gang Detail, Harbor Patrol, Homicide, Internal Affairs, Juvenile Administration, Laboratory, Legal Advisors, Metro Arson Strike Team (MAST), Media Relations, Mounted Enforcement Unit, Narcotics, Neighborhood Policing, Permits & Licensing (Vice Administration), Personnel, Psychological Services, Records, Recruitment, Robbery, School Task Force, Sex Crimes, Special Investigations, SWAT/SRT (Special Response Team) and Vice Operations. The City of San Diego Web Site, 2003) Critical Success Factors of San Diego’s Department of Police The success of the Police Department in accomplishing and maintaining the mission objective in the community can be contributes to various factors. Some of these factors can be outline to be critical for the success of department, without which the SDPD could not have realized their mission objectives. These factors are summed up and briefly outlined here as the critical success factors for SDPD. Well-defined Strategy The reason why San Diego Police Department has been recognized as one of the leading police departments in controlling crime is that the department has well-defined strategic objectives. The objectives are responsible for focusing the resources of the organization in an organized manner, towards attaining the mission objectives of the department. Setting up a well-defined strategy for a criminal justice unit is rather a new concept in criminal justice administration as usually these departments just focus resources in an unpremeditated manner towards the customary objective of reducing crime. However, the strategy of the SDPD is different. The police department has laid down a definition of more than one goal and further strategically channelled their resources towards realizing these goals. An instance of such a strategy is the department’s awareness about different approaches towards criminal justice, such as the ‘problem-oriented policing’ strategy or integrating the community in the fight against crime in the neighborhood. Training of Human Resource  The shift away from the conventional means of operations brings forth the need to train the human resource of any organization to accustom it to the new strategy. Not only would a new strategy introduce new processes for conducting conventional operations, but it may also introduce new tools (such as Information Technology tools, including software and hardware) that are intended to enhance the efficiency of the human resource. San Diego Police Department faced the same circumstances where the introduction of a strategy enticed the need for human resource training. Eventually, the proper and trained use of strategies and tools led to efficient operations and increased productivity of the police department which was unprecedented. Besides the consideration of training with a changing information technology infrastructure, officers at the police department have to undergo extensive training from the police academy before they can start performing their duties in SDPD. A focus of ethical grooming is also maintained during this course of training. This helps realize and implement the value of the San Diego police department to use ethical policing when serving the community. The officers undergo comprehensive training in the police academy which prepares them not only to ‘serve and protect’ but to efficiently implement policing according to the strategy that is implemented at SDPD. Use of Information Technology The introduction of Information technology tools is one important development for crediting the success of the mission at SDPD. Conventional policing shows less use of high tech tool for attaining criminal justice objectives, but with the advancement in technology the role information technology tools play has become a crucial success factor of policing. San Diego Police Department has been one police departments that accredits it success to the use of Information technology tools, including software, hardware and processes. The department has segregated the use of Information technology in various units and systems. The New Technology Unit (NTU) is one such unit which is headed by a sergeant and staffed by patrol officers. Each individual involved in the integration of technology in policing is thoroughly trained, committed and knowledgeable about the use of this technology. The information technology infrastructure is used for a range of operations. This includes activities from installation of software of laptop machines to the use of Automated Field Reporting (AFR) devices. (The City of San Diego Web Site, 2003; Decker, Cordner, Ward, 1999) Information Technology helps improve the efficiency of operations of the San Diego Police Department in various ways. For instance, the patrol officers can electronically transfer information from their remote locations to the central information system regarding criminal activity or general reports. Financial Situation Finances are the backbone of the any organization as refining the state of the community comes at a cost which must be met. Finances help any organization buy and employ resources towards a definite objective. Similarly San Diego Police Department has the primary objective of making the city a secure place by protecting them and further improving their quality of life. In order to realize these (and many other) objectives for the mission of the police department, the department needs finances. Once finances have been obtained, which is further required is the proper and efficient management of these finances in order to get the maximum out a limited finances. Budgeting is used by SDPD to plan its finances most effectively. The major part of the budget is used to cover personnel expenses. This shows the worth and its expected reliance on the human resource for the success of the mission of the department. Like any other organization, monetary benefits are used to keep the human resource motivated. When the major portion of the budgeted amount is spent on salaries, the remaining amount is still a hefty lot for the police department to plan investment in information technology and other nfrastructure – efforts aimed at improving the efficiency of SDPD. (The City of San Diego Web Site, 2003; Decker, Cordner, Ward, 1999) The primary sources for the finances made available to the San Diego Police Department are five, namely: Property Tax, Sales Tax, Transient Occupancy Tax (TOT), Motor Vehicle License Fee (MVLF) and Franchise Fee. As the financial resource of SDPD depends on the City’s General Fund, they are generally sensitive to political and economic stimuli coming from either local, state or national levels. Organizational Design Strategy The organizational hierarchy is clearly listed at the San Diego Police Department Web Site (2003). The organizational hierarchy shows the structure of the police department and the chain of command can be conveniently analyzed. An analysis of the organizational chart reveals that the department is arranged in a way of a business organization with the Chief of Police as the CEO, and the managers take places lower in the hierarchy. So much so that the organizational chart is also labeled as â€Å"San Diego Police Business Center†. The organizational hierarchy is top down, however possesses horizontal attributes, which make communication between individuals working at the same level (horizontal communication) and also across departments. Vertical communication however is not favorable in the top-down hierarchy. Further analysis of the organizational chart of the San Diego Police Department reveals that the department intends to implement a central control over other departments / entities working lower in the hierarchy. This organizational design will be helpful in enforcing strict monitoring and accountability of entities lower in the hierarchy. Such an organizational design, therefore, is used to implement effective programs and reduce the relaxation/room for errors for entities as activities are reported to entities higher up in the hierarchy design. This is one strategy that is used to accomplish the mission of ethical policing at all levels within the department. It is safe to suggest that the organizational design of the San Diego Police Department compliments its ethical policing objective. Strategic Plan for San Diego Police Department The aforementioned analysis has laid the foundation to devise a strategic plan for the San Diego police department for the coming years. The analysis of the department’s mission, critical success factors, financial situation and organizational design strategy are the groundwork for a smart strategic plan for the department, which would otherwise not be feasible without these analyses. The following is a suggested strategic plan for the San Diego Police Department including justification for each strategy suggested. Strategic Design for SDPD The analysis of the organizational design reveals a hierarchy with strict and inflexible structure. This organizational design might be appropriate for implementation of ethical policing and complimenting strict measures of control within the department, however the organizational design conflicts with an important aspect within any organization, i. e. communication. The design strategy hinders communications within different departments at different levels of the hierarchy. The design strategy suggests to the community that officers and entities placed lower in the hierarchy will be the interface for dealing with the department, whereas entities higher in the hierarchy depict not much interaction with the public. It is important to mention here the expectancy of the public to have transparent execution of services as it is the public’s money which is the source for funding the police department. Therefore, what the San Diego Police Department needs is an organizational design that fosters communication with all the entities involved in policing, however one that also implements a strict control for implementing ethical policing without hindrance. This can be implemented with a new, lean organizational design. Contingent Strategy for SDPD As analyzed earlier, the financial strategy of the San Diego Police Department is susceptible to economic and political fluctuations on the local, state or national level. This susceptibility poses a threat to the sustainability of operations of the police department by exhibiting dependence on these factors. The department needs to device a financial management strategy to provide when in difficult times such as those that may not cause disruption of work. This means that an alternative source for generation of funds must be established or sought out by the San Diego Police Department that can cater to the financial needs of the department when other currently implemented sources are not available. Conclusion The San Diego Police Department has implemented quite a few strategies to minimize crime in the city. Nevertheless SDPD must implement further strategic measures for sustainability of its mission of fighting crime.

Case Study on Organizational Behavior Essay

How will Tony Stark deal and cope with the new environment in the Reece Company? Solution: In my own opinion, since Tony is new in the company, feeling of indifference and resentment from other co-workers is inevitable. He already accepted Reece’s offer, so there’s no turning back now. Second thoughts won’t really help him with his situation. There really is a big difference with O’Grady’s and Reece’s working environment. He probably got so used to the previous company that’s why he’s having issues with the new one he’s in. There are no companies are extremely alike. What he has to do now is accept whatever is happening and exude effort in trying to make things better. He should continue interacting and reaching out to his colleagues. He should also learn to adapt to his new environment by finding out what kind of processes and procedures that the company carries out, do some background researches on what Reece has been a ccomplishing these past few years, etc. By doing such, the indifference he’s been feeling will hopefully diminish and he’ll be able to cope and adapt well. Case Questions: 1. Identify several concepts and characteristics from the field of organizational behavior that this case illustrates. 2. What advice can you give Tony? How would this advice be supported or tempered by behavioral concepts and processes? 3. Is it possible to find an ideal workplace? Answers: 1. Several concepts and characteristics from organizational behavior were illustrated in the context of this case. First, let me start with the O’Grady Company. Their technical, human, and conceptual skills seem to collide on very good terms. But their valuable human skill is the one most profound and evident in the work environment. The leadership style manifested here is positive leadership. This approach is focused on â€Å"rewards-economic†. This can be seen when it was stated in the text that Tony received three promotions and many pay increases while in the company. Now, let’s proceed to Power Styles. In here, the authorities of the leaders can be classified as â€Å"participative leaders†. They decentralize authority. They are not unilateral, and arise from consultation with followers’ participation by them. They inform their employees about conditions affecting their jobs and they are very much encouraged to express their ideas and make sugg estions. On the aspect of Leadership styles, O’Grady is practicing â€Å"Participative Leadership†. The management welcomes employees’ Inputs in decision-making and gives their suggestions great attention in making final decisions. On the other hand, Reece is practicing something very different from O’Grady. First, their human skills seem to be lacking. But their technical and conceptual skills are in good terms. When it comes to Power Styles, Autocratic leaders are very evident in this company. The power is centralized and decision making is up to the top management. They take full responsibility and authority over the company. This is evident when it was mentioned in the case that Reece was structured much more bureaucratically. No one was allowed to make any sort of decision without getting three signatures from higher up, and these signatures were very hard to get. On Leadership Styles, the company is manifesting â€Å"Directive Leadership†. Leaders focus on clear task assignments, standards of successful performance and work schedules. 2. Since Tony came from a company very different to the one he’s now in, he should learn to cope and adapt to his new environment. He should make an effort to learn how things are run in the new company in order to become familiarized and will be able to manage himself well. Also, he needs to network with others within the company. This may allow him to assist in areas of the company which and enabling him to earn recognition from your colleagues and other managerial figures. This will make your positive contributions to the company more apparent, and may cause people to question your supervisor if he fails to discuss your work in a positive light. Although this may be a difficult task to accomplish because of the behavior that his colleagues are exhibiting towards him. They seem to be indifferent and very apathetic. This may pose a challenge to Tony as to how he’ll be able to make this kind of environment work for him. Adapting and easing in to the company may take awhile due to such circumstances. 3. I wouldn’t really say that a person can find a very ideal workplace, but one can make the place you work ideal through risk and reward strategies , as well as figuring out how to apply your skills and passions to the field that you’re in. It’s the whole â€Å"love the one you’re with† scenario. But it is definitely possible. Also, if the workplace isn’t working out for you, don’t go rushing out the door. You shouldn’t expect to find everything that you are looking in a work place. There’s no such thing as a perfect company. There will always be something that will come up and make things uneasy or uncomfortable for you. Therefore, be the change that you are looking for. Make these anxieties and worries as an opportunity for one’s self improvement and development. In conclusion, there is a possibility to find something close to an ideal work place, but it is up to you to if you can make the disadvantages turn into advantages. Recommendation: In conclusion to all what’s been said and done, it is up to Tony Stark to make all of the inconveniences and disadvantages he’s been experiencing in the new company work for him. It’s all about adapting, coping, and being the change himself. He must consider this as a challenge for him to overcome. Running away should not be an option. Indifferent or apathetic colleagues can make your working life difficult or ineffective. These people may routinely fail to notice your accomplishments, or may quickly undermine your work without much hesitation. Although this can seriously disrupt your professional output, it’s possible to minimize the effect which your co-worker’s behavior will have on your career by deciding to emotionally detach from the situation and seek positive support from others within the company. It’s very ideal to stay calm. Although it will be tempting to argue with your supervisor, you should avoid this impulse; you need to remain professional and polite in order to prevent the situation from damaging your reputation. This will also make you appear more reasonable and focused in the event that problems do occur later on. It is also advisable to maintain positivity. Although you may have a professional problem with your negative work environment, it’s important not to take the issue personally. If you remain on friendly terms, the issue may naturally resolve itself over time as the quality of communication between you and your colleagues improves. A positive attitude will also assist you in understanding if your own behavior can be improved to successfully motivate other people into action.